Global marketing and advertising: understanding cultural paradoxes/ Marieke de Mooij
Material type:
BookPublisher: California: SAGE, 2014Edition: Fourth edition.Description: xx, 394 pages: illustrations; 25 cm.ISBN: 9781452257174.Subject(s): Target marketing -- Cross-cultural studies
| Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ. HF 5415.127 .M817 2014 (Browse shelf) | Available |
Total holds: 0
Includes index.
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