Introduction to mass communication:  media literacy and culture/ 
Stanley J. Baran 
 - Seventh edition 
 - New York:  McGraw Hill,  2012. 
 - xx, 449 pages:  illustrations;  26 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9781259007941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass Media and culture<br/>Media literacy
<br/><br/><label>LC Class. No.: </label>Circ PN 2037 .B225 2012