Foundations of marketing/ 
William M. Pride and O.C. Ferrell 
 - Sixth edition 
 - USA:  Cengage Learning,  2015. 
 - xxx, 512 pages:  illustrations;  28 cm. 
<br/><br/> Includes index and glossary. 
<br/><br/><label>ISBN: </label>9781285429779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>Circ. HF 5415 .P947 2015