Chitty, William C. <br/><br/>
Integrated marketing communications 
William C. Chitty 
 - Second Edition 
 - Pasay City  Cengage Learning Asia Pte Ltd  2012 
 - xxi, 414 :  colored illustrations ;  25 cm. 
<br/><br/> includes bibliography and index. 
<br/><br/><label>ISBN: </label>978981441689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. advertising 2.communication
<br/><br/><label>LC Class. No.: </label>HF5415.123   .C45 2012