Marketing research:   an applied orientation/ 
Naresh K. Malhotra 
 - Seventh edition 
 - United Kingdom:   Pearson Education,   2020. 
 - 882 pages:  illustrations;  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9781292265636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>Circ HF 5415.2 .M35 2020