Foundations of marketing/ 
John Fahy, David Jobber. 
 - Fifth edition. 
 - London:  McGraw-Hill,  2015. 
 - xix, 358 pages:  color illustrations;  27 cm. 
<br/><br/> includes glossary and index. 
<br/><br/><label>ISBN: </label>9780077167950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .F158 2015