Mktg9:  principles of marketing/ 
Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
 - Boston:  Cengage Learning,  2016. 
 - viii, 423 pages:  color illustrations;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781285860145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5410 .L218 2016