Sethna, Zubin <br/><br/>
Consumer behaviour / 
by Zubin Sethna & Jim Blythe 
 - 4th edition 
 - Los Angeles :  SAGE ,  c2019. 
 - xxiii, 549 pages;  26 cm. 
<br/><br/><label>ISBN: </label>9781526450012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .SE495 2019