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Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.

By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy, 1945-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 24 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationOnline resources: Publisher description | Table of contents only | Contributor biographical information
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University of Santo Tomas-Legazpi College of Business Management and Accountancy
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Circulation Circ. HF 5415 .K67 2002 c2 (Browse shelf) Available
University of Santo Tomas-Legazpi College of Business Management and Accountancy
Circ. HF 5415 .K67 2002 c1 (Browse shelf) 1 Available
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Circ. HF 5415 .H879 2013 Marketing Foundations Circ. HF 5415 .I265 .H36 2000 c1 Internet marketing/ Circ. HF 5415 .I265 .H36 2000 c2 Internet marketing/ Circ. HF 5415 .K67 2002 c1 Social marketing : Circ. HF 5415 .K67 2002 c2 Social marketing : Circ. HF 5415 .K69 2008 Principles of marketing Circ. HF 5415 .K87 2010 c1 Principles of marketing

Includes bibliographical references and indexes.

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