Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 15th ed.Description: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.).ISBN: 0072525231 (alk. paper : hbk.); 9780072947038 (hbk.).Subject(s): Marketing -- Management
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5415.13 .P455 2005 (Browse shelf) | 1 | Available |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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