| 000 -LEADER |
|---|
| fixed length control field |
00664nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210823153157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978981441689 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OC |
| Transcribing agency |
OC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| -- |
.C45 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
11331 |
| Personal name |
Chitty, William C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communications |
| Statement of responsibility, etc. |
William C. Chitty |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pasay City |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 414 : |
| Other physical details |
colored illustrations ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
11332 |
| Topical term or geographic name entry element |
1. advertising 2.communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
11333 |
| Personal name |
William C. Chitty |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
