000 -LEADER |
fixed length control field |
00569nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200129140449.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200129b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292265636 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ HF 5415.2 .M35 2020 |
245 ## - TITLE STATEMENT |
Title |
Marketing research: |
Remainder of title |
an applied orientation/ |
Statement of responsibility, etc. |
Naresh K. Malhotra |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
United Kingdom: |
Name of publisher, distributor, etc. |
Pearson Education, |
Date of publication, distribution, etc. |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
882 pages: |
Other physical details |
illustrations; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Includes glossary and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
9500 |
Topical term or geographic name entry element |
Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ |