Mktg9: principles of marketing/
Charles W. Lamb, Joseph F. Hair and Carl McDaniel.
- Boston: Cengage Learning, 2016.
- viii, 423 pages: color illustrations; 28 cm.
Includes index.
9781285860145
Marketing.
Marketing--Management.
HF 5410 .L218 2016
Includes index.
9781285860145
Marketing.
Marketing--Management.
HF 5410 .L218 2016